Inspirational and informative, VIEWPOINT COLOUR is a seasonal trend book dedicated to color. Each issue includes visual imagery, material direction, and trend forecasts displayed in Pantone colors, along with color news and color psychology research. VIEWPOINT COLOUR’s lifestyle approach provides a global perspective across all design, making it relevant to today’s culture and critical to today’s color decision makers. It is the perfect entry price point for color trend news and insights for graphics, fashion, and product designers.
Macro global perspective highlights critical color happenings across all areas of design
Key trend themes supported by palette story, color harmonies, material direction and visual imagery
Macro and local views on key color stories, focusing both short and long term
Emerging color stories resulting from the use of new process and materials
Articles on color news, color influences, and the psychology of color
Historical Color
The marriage of color, material and finish (CMF)
Light and color
Color and visual identity
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